Key Findings
- 1Safaricom's FY2025 disclosures show M-Pesa now generates 47% of group service revenue. The revenue mix reveals where the super-app pivot is working and where it isn't.
Overview
Safaricom's FY2025 results show M-Pesa contributed 47% of group service revenue, up from 42% in FY2024.
"Where the growth is Merchant payments +34% YoY on 720,000 active tills (Safaricom, May 2025)."
57% of Sub-Saharan African adults remain unbanked — representing the world's largest financial inclusion opportunity.
Mobile-first fintech platforms are uniquely positioned to capture this 350M+ person market.
Why this matters now
M-Pesa is the default global reference for African mobile-money economics.
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