Methodology & coverage notes
- Headline questions only. The 2–3 questions shown per survey are the highest-impact findings from a longer instrument (typically 12–25 questions). Full instruments are available on request.
- Urban-weighted by default. Surveys covering populous markets (DRC, Ethiopia, Tanzania, Zambia) are concentrated in named cities — see the Geographic scope note inside each card. Findings should not be extrapolated to rural majorities without caveat.
- Sample-size context. National-level inference assumes stratified sampling by province, age, gender, and urban/rural split. Smaller samples (n < 2,000) are best read as directional, not population-representative.
- Independent panels. Surveys fielded in the same market and quarter use distinct, non-overlapping respondent panels (typically GeoPoll, Kantar Africa, or in-country field partners). No respondent appears in more than one survey on this page.
- "Markets" not "regions". Filters cover individual sovereign markets (countries), not multi-country sub-regions like SADC or EAC.
24
Surveys
60,300
Respondents
15
Markets
10
Sectors
Digital Banking Adoption in South Africa
Consumer attitudes toward digital-first banking, branch usage decline, and mobile wallet penetration across LSM segments.
Fintech Trust & Adoption in Nigeria
How Nigerians perceive fintech reliability, fraud concerns, and willingness to use fintechs for salary and savings.
Mobile Money Evolution in Kenya
Beyond M-Pesa: Kenyan consumers' appetite for credit, insurance, and investment products via mobile money platforms.
E-Commerce Consumer Behaviour in Egypt
Egyptian shoppers' preferences for payment methods, delivery expectations, and cross-border purchasing trends.
AgriTech Adoption Among Ghanaian Farmers
Smallholder farmers' use of digital tools for weather forecasting, market prices, and input financing.
HealthTech Access & Telemedicine in Rwanda
Rwandan citizens' experience with telemedicine, digital health records, and willingness to pay for health tech services.
Renewable Energy Sentiment in Morocco
Consumer and business attitudes toward solar adoption, green tariffs, and energy independence across Morocco.
Logistics Pain Points for Tanzanian SMEs
How small businesses in Tanzania manage supply chains, delivery, and inventory — and where digital solutions can help.
Insurance Perception in Côte d'Ivoire
Ivorian attitudes toward insurance products, microinsurance demand, and mobile-first distribution preferences.
Digital Real Estate Trends in Zambia
Zambian property buyers' use of digital platforms, financing preferences, and affordable housing demand signals.
Digital Payments Readiness in Ethiopia
Consumer attitudes toward mobile payments, Telebirr adoption, cash dependency, and barriers to digital financial inclusion.
Agricultural Supply Chain Digitization in Ethiopia
How Ethiopian farmers and traders use digital tools for market access, pricing transparency, and post-harvest loss reduction.
Digital Commerce & Mobile Payments in Senegal
Senegalese consumers' shopping habits, mobile money preferences (Orange Money, Wave), and social commerce adoption.
Healthcare Access & Digital Health in Senegal
Senegalese citizens' healthcare access patterns, telemedicine awareness, and willingness to use digital health tools.
Mobile Banking Adoption Among Tanzanian SMEs
How Tanzanian small businesses use mobile banking, credit access challenges, and digital transformation readiness.
Household Renewable Energy Adoption in Tanzania
Tanzanian households' energy access, solar home system uptake, and willingness to pay for clean energy solutions.
Telecom Liberalization Impact in Ethiopia
Consumer expectations and experiences following Ethiopia's telecom market opening, Safaricom entry, and service quality perceptions.
Fintech & Remittance Preferences in Senegal
How Senegalese diaspora and recipients perceive digital remittance services, fees, and cross-border financial inclusion.
Mobile Money Penetration in DRC
Consumer adoption of mobile money services across Kinshasa, Lubumbashi, and Goma — mapping financial inclusion in a cash-dominant economy.
Mining Supply Chain Digitization in DRC
Survey of mining operators and suppliers on technology adoption for traceability, procurement, and ESG compliance in the Katanga copper-cobalt belt.
AgriTech Adoption Among Smallholder Farmers in Uganda
Digital agriculture tool usage, crop insurance uptake, and market linkage preferences among smallholder farmers across the Eastern and Central regions.
Digital Credit Access in Uganda
Consumer attitudes toward mobile lending, buy-now-pay-later, and digital credit scoring among urban and peri-urban populations in Kampala and Jinja.
Household Energy Access in Mozambique
Energy consumption patterns, off-grid solar adoption, and willingness to pay for clean energy solutions across Maputo, Beira, and Nampula provinces.
Agricultural Market Access in Mozambique
Smallholder farmers' access to markets, price information, and digital tools across the Zambezia and Sofala corridors.