Skip to content
    IdeaToola
    Pay-as-you-go

    Pay only for what you use.

    Credit-based access to pan-African market intelligence. No hidden tiers, no lock-in. Subscribe for predictable monthly volume — or top up on demand.

    15 economies2026 dataNo lock-in
    Explorer
    Free
    20 credits / month
    • Access all content pay-per-use
    • Credits refresh monthly
    • Top up anytime
    Most popular
    Starter
    $4.99/mo
    100 credits / month
    • Unused credits roll over (up to 200)
    • Priority article access
    • Cancel anytime
    Pro
    $8.99/mo
    300 credits / month
    • Rollover up to 600
    • Forecasts + exports + FX history
    • IdeaToola Score + Sector Spotlights
    • All 18 consumer personas
    Enterprise
    Custom
    • REST API + data feeds
    • Whitelabel dashboards
    • Custom research + SLA
    • SSO + dedicated account manager
    Article preview
    Free
    Full article
    5 cr
    Data Story
    6 cr
    Magazine issue
    8 cr
    Single insight
    3 cr
    Sector spotlight
    5 cr
    Playbook
    7 cr
    Benchmark: 2 entities
    4 cr
    Benchmark: 3 entities
    6 cr
    Benchmark: 4 entities
    8 cr
    Benchmark: 4+ with forecastPro
    12 cr
    Export CSV / PDF
    2 cr
    Country overview
    Free
    Country deep-dive
    6 cr
    Tech Trends report
    5 cr
    Regulatory alert
    3 cr
    FY Results
    4 cr
    Single persona
    3 cr
    All 18 personasPro
    20 cr
    IdeaToola ScorePro
    8 cr
    Predictive outlookPro
    10 cr
    FX historyPro
    6 cr

    One-time top-up packs

    Credits never expire. Use them on any plan.