Key Findings
- 1How IT companies can transition from project-based revenue to predictable managed services income.
Overview
The IT services industry in South Africa has a revenue quality problem. Most companies are overly dependent on project-based revenue โ large implementations with defined start and end dates. When the project ends, the revenue stops and the sales team scrambles for the next deal.
Managed services โ ongoing, contracted IT operations delivered for a monthly fee โ solve this problem.
"When the project ends, the revenue stops and the sales team scrambles for the next deal."
Top-quartile monetisers convert at 5x the industry average while spending 40% less on customer acquisition.
Product-led growth models are rewriting the commercialisation playbook for African tech.
The Business Case
Managed services revenue is:
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