Key Findings
- 1While consumer remittances attract VC attention, B2B trade payments between African countries are 3× larger and 10× less disrupted.
Overview
Every fintech accelerator in Africa has three remittance startups. Almost none have B2B cross-border payment companies. This is a $180B blind spot.
"The B2B Payment Problem African businesses trading cross-border face three challenges that consumer remittance fintechs don't solve: 1."
Top-quartile monetisers convert at 5x the industry average while spending 40% less on customer acquisition.
Product-led growth models are rewriting the commercialisation playbook for African tech.
The B2B Payment Problem
African businesses trading cross-border face three challenges that consumer remittance fintechs don't solve:
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